SHAPING SKATEBOARDING SINCE 1976

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Apparel
MARTY TEE
$34.95
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Knit Beanie
$26.95
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Retro Glow In The Dark Series John Lucero Hoodie
From $54.95
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Retro Glow In The Dark Series Mike Smith Hoodie
From $54.95
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Retro Glow In The Dark Series Beau Brown Hoodie
From $54.95
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Retro Glow In The Dark Series Ken Park Hoodie
From $54.95
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Retro Glow In The Dark Series Claus Grabke Hoodie
From $54.95
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Retro Glow In The Dark Series John Lucero T-Shirt
$35.00
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Retro Glow In The Dark Series Mike Smith T-Shirt
$35.00
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Retro Glow In The Dark Series Beau Brown T-Shirt
$35.00
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Retro Glow In The Dark Series Ken Park T-Shirt
$35.00
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Retro Glow In The Dark Series Claus Grabke T-Shirt
$35.00
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Bill Danforth T-Shirt
$30.00
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Fossil Limited Edition Collaboration Watch
$280.00

Our History

Jerry Madrid began shaping surfboards in his parents' Southern California garage in the late 1960s. When the waves weren’t good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.

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