Jerry Madrid began shaping surfboards in his parents' garage in the late 1960s. When the waves weren't good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.
After developing some of the first modern concaves, Madrid produced a series of iconic collaborations throughout the '80s, including the Madrid x Valterra Skateboard ridden by Marty McFly in Back to the Future, and the Vans x Madrid Fly Shoe, the first co-branded skate shoe from Vans. Most recently, Madrid was featured in the Netflix series Stranger Things.