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Santa Monica Airlines Limited Apparel Collection for 2024
SHAPING SKATEBOARDING SINCE 1976
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Jerry Madrid began shaping surfboards in his parents' Southern California garage in the late 1960s. When the waves weren’t good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.
KEEP UP WITH ALL THINGS MADRID AND FULL CIRCLE